Roasting is like magic. It causes beans to change while bringing out the aroma and taste of the beans. Our aim is to provide our customers the opportunity to brew a cup of coffee with rich yet long lasting aroma no matter the temperature and environment you are in by focusing on the sweetness and body of the coffee beans when we roast. At BEAM, we take the challenge to roast consistently to provide quality coffee beans. By achieving it, we perform cupping, a quality control procedure, daily that ensures superb quality in every batch of coffee beans.